June 21, 2024

It is always a good idea to be careful with the budget. Never spend more than you should for the quality you expect. Every dime matters and every dime adds up.

However, sometimes those dimes are spent fixing a problem or making something right that shouldn’t have gone wrong.

Knowing what to look for helps. At Bullseye Activewear and Promotions, we’ve created thousands and thousands of screen printed and embroidered pieces. We’ve learned what can go wrong, and we know what to look for to get it right the first time.

What can go wrong? Here is a list of what we are watching for, so you won’t have to.

Poor Quality Images

Lack of precision in the printing process leads to highly visible issues. Colors that don’t match specifications, and smudged or blurry images make your brand look sloppy. Worse, if the images peel or fade after washing, your customer or employee will notice. Here’s a video about the right way to ensure a long-lasting look.

Wrong Size

We know from experience whether certain things “fit” together. If the logo is too big for something small like a logo hat or a mug, or if a larger space could be utilized better for the message, we’ll let you know. An online shop might just take your order and you won’t know it’s a problem until it is shipped. By then, it’s usually too late to fix.

Production Delays

We’ve written before about how to ensure your products arrive on time. But it also helps to talk with your printing partner about their lead times and your expectations. We always make sure we have or can get the needed items in stock, without delays. In the case of backorders, a true pro will work with you to find other options to meet your needs, not wait until it’s too late.

Brand Reputation

We’ve helped hundreds of customers create branded merchandise their customers and employees appreciate. Usually, the right merchandise is what makes the difference in whether that happens or not. It doesn’t have to be expensive, but you need to know what you’re signing up for.

Missed Opportunity

Maybe this isn’t so much what could go wrong, but more about what could have gone right. You may not know the options that are out there, items you might choose instead, color options, or design ideas. We can offer new ideas based on experience and insight. What you don’t know can limit the results of your next branded merchandise promotion.

Each of these issues leads to problems after delivery. If your branded merchandise doesn’t show up on time to your event, that’s a missed opportunity, which can be expensive. If you have to spend money to fix a problem that shouldn’t have happened, that is an extra cost against the budget. Or if the recipient isn’t happy, that is a hit against your investment in brand excellence.

We are Bullseye Activewear and Promotions, and we’ve been helping business owners with branded merchandise for over 32 years. We’ve learned a thing or two along the way. If you need help with logos, advice, or branded merchandise selections, let us know. We’re here to help you stand out.