February 24, 2024

Doing business in your local community feels good.

But doing business locally isn’t just about “others”. It’s not just “the right thing to do”. There is a definite and direct benefit to your business, bottom line kind of stuff, that you’ll realize when you do business locally.

Just for comparison sake, let’s take a look at both benefactors.

Shop Local to support "Local"

When you shop locally, you are doing the right thing for your community.

Your dollars will:

• Stabilize the community.
• Drive revenue into pockets. That’s good for area businesses, churches, etc.
• Improve the tax base, for better roads and services.
• Keep a solid workforce. How? Jobs create jobs. An experienced workforce creates a strong business community.

These, and so many other reasons, are all reason enough to shop local.

But what about shopping locally to improve the results of your business?

Shop Local to support “You”

When you shop locally, you are doing the right thing for your business.

Here's how:

• You get to know your suppliers. When a key supplier knows he’ll likely run into you at the football game, he handles things differently.
• You can hold people accountable. When things go wrong, or you need to talk to someone, you know the owner. “I know where you live” is a powerful point!
• More employees. If hiring is a struggle, then support the local folks. People will want to work for you, when you go to bat for them.
• Referrals. Buying and shopping local creates a trusted business network. Friends help friends, and they’ll either buy from each other, or refer you to another friend who will.

At Bullseye Activewear and Promotions, we buy local every chance we get. We hope you will, too. We know you have online options available to you, sometimes at a lower price. But we know that nothing beats doing business with your neighbor.

Shopping local feels good, for sure. But it can also be a great business decision towards your success.